Serious Medicine is what we do. Being extraordinary is who we are. Every colleague plays a key role in upholding this promise to our patients and their families.
Shift:
First Shift (United States of America)Marketing Automation Specialist
If you have a knack for seeing the big picture while obsessing over the details, this is your chance to make an impact. The Marketing Automation Specialist role architects personalized, behavior-based digital experiences to help Nebraskans better access health care. They collaborate closely with strategists, creatives, and analysts to translate marketing plans and insights into action with their SOQL/SQL, CRM, and creative thinking skills. Day-to-day they will build campaigns in Salesforce Marketing Cloud based on defined plans, consumer behaviors and interactions. They will review automation activity and refine existing campaigns to ensure best performance.
Details:
Why Work at Nebraska Medicine?
* Together. Extraordinary. Join a team that values your skills, delivering exceptional care through collaboration.
* Leading Health Network Work with the region's top academic health network, partnering with UNMC to transform lives through education, research, and patient care.
* Diversity and Inclusion We value diverse backgrounds and experiences, reflecting the communities we serve.
* Educational Support Enjoy up to $5,000/year in tuition assistance, a 35% discount at Clarkson College, and career advancement opportunities with covered educational costs. Enjoy support for your personal growth within the organization, from those just starting their healthcare careers to those who are years down the path.
Be part of something extraordinary at Nebraska Medicine!
The Marketing Automation Specialist builds automated consumer journey-based campaigns in Salesforce Marketing Cloud based on consumer behaviors and interactions. Reviews campaign activity and collaborate with strategists, analysts, content experts and designers to create new and optimize existing automated marketing journeys.
Required Qualifications: Marketing Automation Specialist
* Minimum three years marketing or communications experience required.
* Experience creating automated or drip marketing campaigns within platforms such as Salesforce Marketing Cloud, Hubspot, etc. required.
* Bachelor's degree or equivalent combination of education and experience (one year of experience is equal to one year of education) required.
* Experience writing and using SQL queries to access information stored in databases required.
* Ability to empathize with and envision consumer needs required.
* Analytical and creative thinking required.
* Solid understanding of email marketing and the overall digital marketing landscape required.
* Exceptional attention to detail required.
* Exceptional written and communication skills required.
* Ability to successfully prioritize multiple tasks with good judgment required.
Preferred Qualifications: Marketing Automation Specialist
* Salesforce Marketing Cloud experience preferred.
* Pardot experience preferred.
* Experience generating creative for social and digital ad campaigns preferred.
* Experience researching and documenting processes preferred.
* Proficient in Visio workflow design preferred.
* Strong user experience design preferred.
Nebraska Medicine is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, marital status, sex, age, national origin, disability, genetic information, sexual orientation, gender identity and protected veterans' status.
| Date Posted | May 16, 2025 |
|---|---|
| Date Closes | May 31, 2025 |
| Requisition | REQ-30663 |
| Address | East Campus Corp Pavilion |
| Located In | Omaha, NE |
| SOC Category | 13-1161.00 Market Research Analysts and Marketing Specialists |
FPBCC Events Manager
University of Nebraska Medical Center UNMC 
Omaha, NE 
Full-time
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